Business

Gone are the days when virtually everyone experienced the internet by sitting at a desk in front of a monitor. Today an ever-growing percentage of those online are using iPhones and other smartphones that allow them to visit your blog from virtually any location. Ensuring that your readers can see and understand your blog when using mobile devices to access it takes deliberate planning and occasional design adjustments. In particular, keep these ten points in mind to ensure that you do not accidentally prevent mobile phone users from enjoying your content.

1. Simplify

Most modern computers can handle large files easily, but mobile devices have varying technological capabilities and may not load as fast. Therefore, especially if your blog is cluttered with graphics and similar content, it may be intolerably slow on most mobile devices. Try simplifying your site a little to enhance the loading speed.

2. Shrink Pictures

Of course, you probably will need to include some pictures, but they do not have to take five minutes to load. Large picture files are slower to load than smaller ones, especially on mobile devices. Therefore, check to see if you can reduce the size of your picture files; you may be surprised how much can do so without a noticeable drop in quality.

3. Avoid Flash

animations may look impressive on an ordinary computer, but may not show up at all on some mobile devices. Therefore, you may want to limit how much you rely on them in your blog, especially for important content.

4. Reinforce Video

Rare is the blog these days that does not contain video. However, video can be unreliable and occasionally inaccessible on mobile devices. If the video’s content is essential, make sure that it is accompanied by text that also conveys your message.

5. Hold the Centre

Since mobile devices do not have a very wide screen, blogs that rely on horizontal visuals will force the reader to scroll awkwardly back and forth. Your readers will soon tire of doing that, so centre your blog’s content to make it easier to view.

6. Use a Straightforward Layout

One rule that applies across all mediums, large or small, is to that you should keep your blog’s design as simple and intuitive as possible. Simple navigation is important for those who read your blog on an ordinary computer, but it is even more important in the world of mobile browsers. Boosting the efficiency of your site will usually, in turn, filter down and increase other metrics, all key to ranking higher.

7. Clean Coding

Most modern computers capable of compensating for less than clear HTML by filling in the blanks. However, mobile devices may not always be able to do so, meaning that flaws in your HTML not obvious on a laptop or desktop computer may suddenly become apparent on a mobile device. Make sure that you fully test your blog on mobile browsers regularly and correct any HTML errors it contains.

8. Limit Splashy Effects

Along with large pictures and Flash animations, many eye-catching backdrops and effects that work on large screens simply do not translate very well to smaller ones. That does not mean you cannot use special effects on your blog, but it does mean that you should use them sparingly and not make them essential to understanding your blog.

9. Do Not Inflate Text Sizes

The size of the fonts that make up your blog posts and titles can have a major impact on how easily people can read your blog on mobile devices. Large letters can mean slow scrolling on small screens, and long headlines can appear unappealingly cluttered. Although most mobile devices include the ability to zoom in and out, this may not always be sufficient to correct inflated font sizes.

10. Acknowledge the Audience

This last suggestion might seem obvious, but the best way to tailor your blog to meet the needs of your mobile audience is to keep them in mind every time you post. No writer can effectively reach their audience without keeping them always in mind, and mobile users are no exception. Just as you should regularly check your site’s appearance and ease of use for ordinary computer owners, you should do the same thing for mobile device owners.

Product descriptions impact highly on sales. The main goal of a product description is to explain the purpose of a product and why customers should buy it. A well written product description should move customers or prospects through your store’s sales funnel. You should aim to inject product benefits and creativity into your product description in order to optimize eCommerce conversion rate. While most customers often decide to buy a product based on good product photos; offering a solution to an annoying problem, unique value proposition, and product description are effective in improving sales volume and building customers’ trust. Below is some insight on how to write an effective product description to drive more customers to your online store.

Identify Your Customer Persona

Sometimes it is challenging to write product descriptions if you are not familiar with your target audience. You should know who your potential buyers are to successfully write product features that resonate with them. You can reference your customer persona through a fictional representation of your ideal buyer based on your market research. Some factors such as the demographic information of the customers, native language, interests, age, gender, purchasing patterns, and product preferences can guide you on identifying your buyer personas.

Focus on Product Features and Benefits

Customers come to your website to precisely learn what your product can do, how it will meet their needs, and how it will fulfill their frustrating problems. For you to accomplish this, what you need is to write a list of features and benefits of your products. You can start with the features. If you are selling shoes, for example, include information about shoe size, color, material, and weight. The section of the features should be comprehensive enough to tell buyers everything they need to know about your product. The next thing to write after the features of the product is the benefits of that product. In the benefits section, this is your main selling point and differentiates you from our competitors. Benefits will determine whether the customers will buy your product over those of your competitors.

Tell A Complete Story

With product descriptions, you need to present a full story that will engage your customers and readers. You can use your product description to tell your readers a story. You should not limit your product description to only a list of benefits and features. It could be an entertaining story about your product that draws in the attention of the customer. The main goal is to create a narrative arc to help customers visualize a real-life scenario where your product will solve a problem that challenges them.

Optimize Your Copy for Search Engines

It is crucial to include appropriate keywords in the product description. The keywords you use in your copy of product description helps search engines to identify what the web page is about. In turn, this information is used to determine how your site can rank on the search engine results page. For example, if you sell beauty products like makeup brushes, you need to be specific by using keywords like a unicorn makeup brush. A good eCommerce platform like https://offerer.com/ is a good place to start when optimizing your store in basic SEO settings such as keywords, page description, product images, and page title.

Make the Product Descriptions Scannable

It is essential to make sure your product description is easy to read. You can make your content scannable using bullet points. Bullet point provides a concise and clear way to display the most important information about your product. When customers understand the information about a product, they are more likely to purchase that product. If you are selling laptops, you can turn the specs into bullet point for an easy read.

Define Your Brand’s Tone of Voice

Your brand’s tone of voice can differentiate you from other competitors. Your tone of voice is important because it gives visitors or readers a strong impression of your personality and the company’s culture. If your brand’s voice is professional, the descriptions of the product should also be professional. If your brand is funny, let your product description be funny as well.

Write Your Own Product Descriptions

Many online sellers make a mistake of using the manufacturer’s product descriptions. Write your own copy to avoid penalties by Google for thin copy or duplicate. By writing your own product descriptions, you can also improve your chances of conversion rates.

Conclusion

Mastering the art of product descriptions needs testing and creativity. While there are no defined or set rules to follow when writing product descriptions, there are effective practices that can guide you to create the best product description for your eCommerce brand. Product description should be short and brief. It is important to include search engine friendly keywords in the product description. If they cannot fit in the description, you can add them to the product title.

At the beginning of a new year, everyone talks of resolutions. There are podcast episodes all over the internet talking about how you can keep your resolutions for the New Year. If you are interested in getting a few tips on how you can stick to your resolutions, search for new years podcast episode on the internet. The results you will get from your search will fascinate you. Here are a few things we found out from New Year resolutions podcasts.

You need to understand how you can set your goals. Setting goals is a process that you ought to learn. Goals must be drawn from things that you love doing or from work and other leisure activities you enjoy. It will not only help you enjoy the process of accomplishing your goals but also make you feel happy about yourself and what you are doing.

Most podcasts also explained the importance of focusing on measurable goals. Do not make your goals so general. Always limit them to a certain extent. It will help you to have a manageable set of goals. As a result, you will not have left many goals unachieved by the end of the year.

You can learn how to stick to your resolutions better. It is the biggest challenge that many people are dealing with currently. However, all your answers are just a few clicks away. Podcasts on the internet always help to teach how you can manage to accomplish much of the goals you set. You can be better in making your resolutions work for you with simple directions on podcasts.

Podcasts will also help you to know the importance of putting your focus on the bigger picture. To achieve your goals, what you are targeting at the end of it will be your source of motivation. Therefore, you can search for podcasts and get to learn more about how to achieve your resolutions.

Every entrepreneur needs to know how they can tell their story. What you have accomplished and what your plans are can be summarized into one account. However, for a story to be compelling and memorable, you should be able to present it transparently. To learn how to make your story compelling and pass a message across, check out storytelling by Jordan Bower. This article has some essential elements that can bring a difference to your story.

Tell people who you are that is what most entrepreneurs forget. Your story can make more sales for you. Most people will buy from someone that can connect to them, and as an entrepreneur, you can do that by storytelling. It will have a significant influence on your customer’s decision making.

Make sure you talk about what you do. You should summarize what you do and make it valuable to the person you are telling it. That will make them want to know more or even get connected to you better than they did before. Therefore, your story needs to explain how someone will benefit from having business engagements with you.

Why you do what you are doing should never miss in your story. Every person must have some purpose in what they are doing. Therefore, as an entrepreneur, you need to state out why you are doing business. Serious buyers are not only interested in buying but in many other things and telling them that will differentiate you from your competitors.

It is crucial that you also mention how you are doing business in your story. However, most entrepreneurs do not understand the essence of doing this. If you can state how you do it in your account, your customers will be more confident, and you will look more trustworthy and credible.

There exists a number of ways you can make profit using your website. They range from simple to more sophisticated methods but understanding them can help you earn lots of profit. For example, Website ATM Review has information on how you can make money online. This article explains how you can monetize your website and make it more profitable.

Selling products is the most common way anyone can use to make some money from their website. Several DIY ecommerce website builders can help you to set up one, and you can start grabbing a slice of the profit pie. The good thing is that they come with pre-designed templates. Just pick a model, add products, content, and any other features you may deem necessary.

You can also choose to sell a service. It can be any service from whichever industry. It works almost the same as an online store. However, in this case, an ecommerce specific website builder is not necessary. Then you should find a Unique Selling Point to make a profit. It means that you make sure the service is different and bears something special to attract clients.

Selling Ad space is one of the most ignored ways. However, it is one of the simplest. Just by displaying adverts on your website can earn you commission each time a visitor clicks on an advert on your website. It is important to note that you can only make a huge profit if there’s a lot of traffic on your site every month. Also, the adverts should be relevant to the content on your website; that way, you can make a profit.

It has some similarity to Ads, but in this case, links are involved. You can earn in once someone clicks on a link on your website that directs them to the partner company i.e., pay per click. Another way you can earn is whenever someone clicks a link on your website, gets directed and buys a product or service i.e., pay per acquisition. These methods are proven to help website owners make money, each in its way.