How to Build a Memorable Advertising Campaign

by

Building an advertising campaign isn’t always easy, and how serious you are about your business will depend on how expensive it is. There are many ways in which you can set up advertising campaigns, whether it’s by taking advantage of local billboards or social media advertising, you can be sure an advertising campaign needs to be memorable not only to get instant business, but also to create brand awareness to gain future clients. Building brand awareness is what really helps a business succeed regardless of the industry they do business in, and if you can get your brand out there, there is no reason why you can’t be as successful. If you are looking to build an advertising campaign that’s memorable, have a look at some of the steps to take below.

Royalty Free Photo

Build a Social Media Presence First

Social media is a big part of consumer’s lives, so it’s important to build a social media presence before doing any marketing or advertising. Once you are present on the popular social media websites, make sure you set up an advertising campaign with them and gain some social media followers. Followers are important because they are potential consumers truly interested in your brand and/or products. Once you have a social media following, it gives you a base to work from with your future advertising campaigns, and it also gives you free advertising.

Come Up with a Unique Whiteboard Animation

You need people to be interested in the products you are trying to sell, so there is nothing wrong with coming up with a funny whiteboard animation containing Spiel animations to give you a good marketing strategy. It’s important that you come up with something unique and preferably funny, as that will help your animation get shared around the social media platforms thousands of times, creating selling opportunities along with brand awareness. Whiteboard animations are proven to be key when marketing because they provide a way for businesses to tell their users what they are all about without them sounding boring thanks to the animations used.

Market Your Whiteboard Animation

Once you have come up with an idea for a whiteboard animation and it has been created, it’s time to market it around your social media platforms. You can take advantage of Pay Per Click advertising programs here, and you can even sign up for the social media advertising programs that they offer which will give you much more brand awareness and advertising. At this stage, you will already have a social media following thanks to the first step you have taken in getting a social media presence, so this will make this step a lot cheaper and more effective.

It’s always important as a business that you create memorable advertising campaigns, just so you can create good brand awareness and get instant business from consumers. With the help of social media, creating memorable advertising campaigns isn’t hard and as long as you come up with something unique, there is no reason why your advertising campaign won’t be memorable for years to come.

You should use a VPS in these three scenarios

by

A Virtual Private Server (VPS) is a machine that runs a duplicate operating system (OS) and is sold by hosting companies as a service. A VPS is an alternative to a dedicated physical server, with similar functions, but generally priced significantly lower than a dedicated server. Here are three scenarios when a VPS would be an advisable option.

Image Credit

1. You want the freedom to install/uninstall applications

A VPS is the perfect solution for those wanting more technical flexibility than shared hosting offers, but for whom getting their own server is just too expensive. With a VPS, you have the freedom to install and uninstall software applications, create accounts as you wish and customise your server environment. Though you have your dedicated space, you don’t need to worry about the physical maintenance of the server, as it in fact belongs to and is shared by others.

A VPS is also a viable option for businesses who want some or all of the features offered by dedicated servers, but don’t have the resources to supporte or store the piece of equipment. For a list of the best VPS hosting companies of 2016, see https://howtogetonline.com/web-hosting/vps-web-hosting.

2. You want more space of your own

If you have outgrown your shared hosting and you think you need more space to play with, a VPS could help, by giving flexibility and scope. Similarly, anyone who uses significant bandwidth and finds that their website is often on a go-slow may find that VPS is the solution for them. With a shared website hosting plan, you literally are sharing everything, even down to disk space.

While hosting companies will do their utmost to keep your data safe, they can never be certain that networks are trustworthy. Security checks and other testing measures should be carried out to ensure the safety and reliability of your website or software. BugFinders offers a commercial software testing service designed to identify any flaws (https://www.bugfinders.com).

3. You rely heavily on your website

If you rely on your website for your business operations, you should consider looking into setting up a VPS, to be confident in its perfect performance. Being on a shared web hosting plan means that your site could be affected by other companies’ websites, particularly if they have very high traffic.

How professional hockey is getting serious about technological advantage

by

Professional hockey has experienced many developments in the sport over recent years, particularly when it comes to technology. Tech in sport is always an exciting subject because it has the potential to completely change the way we play, watch and judge sport. Several new technological developments were seen at the Hockey Word Cup this September. Read on to discover the technology that is changing the face of hockey.

Image Credit

Player and Puck Tracking

The Hockey World Cup saw the first use of tracking players and pucks in its non-exhibition matches. The league and NHLPA worked with SportVision to use infrared sensors on the back of the players’ jerseys and in the puck. This enabled the tracking of data points, including skating speed, skating distances, puck trajectory and speed, and player location.

The data from the player and puck tracking technology will be used by broadcasters to feature graphics live on replay, in analysis and for in-depth editorial. However, the tracking experiment does not include a tool for fans to interact with the data, which will be a disappointment to some spectators.

Dasherboard Developments

Another tech development during the World Cup of Hockey was digitally-enhanced dasherboard tech during the live games. This provided the ability to replace TV-visible dasherboard ads that have different advertisements. This will allow the league and union to provide advertising options specific to each broadcast feed.

Sponsorship

The event brought in a huge amount of sponsorship revenue. Many new partnerships have been announced, including sponsors from Asia and Europe. It is thought that the event brought in more than $120M in total revenue. Despite the US’s poor showing at the World Cup of Hockey, there has still been much sponsorship interest due to the wide audience that comes from international video streaming.

Video Drills

Technology is also being used at the national and club level to improve training with field hockey drills available online, such as those available at https://www.sportplan.net/drills/Hockey/. These give players useful ways to improve their skills by watching videos with images and discussion about positioning, shooting, tackling, passing and more.

Technology is becoming more involved in sport than ever before. From training to advertising, new tech can help clubs, fans, players and advertisers get more from the game of hockey.

Five design trends for wooden flooring

by

Wood flooring is an eternally popular choice, but there are some exciting trends you might want to be aware of if you’re in the market for a new wood floor.

Image Credit

Wood Finishes

For many years, wood was seen as a construction material that supported carpets or linoleum. Today, it is fashionable as the finish in its own right. One reason is that people are more aware of the allergy and toxicity dangers of volatile organics in vinyl and carpets, which are described here https://iaqscience.lbl.gov/voc-summary. When the sub-floor isn’t appealing, modern coverings like laminates convincingly emulate exotic woods.

Sustainable materials

Flooring based on bamboo or cork is ecologically sustainable because unlike hardwood, it can be quickly replaced. Laminates are composed of wood pulp, which is kinder on forests than harvesting hardwoods. Advances in solving problems like sealing and shrinkage make them even more practical. These alternatives are also softer and warmer. Cork can be used as a surface in its own right or as an underlay for laminate flooring, improving warmth, softness and acoustics.

Wider and longer boards

Bigger boards are quicker to fit, accentuate the grain or pattern, and create a feeling of increased space in small rooms and modern open plan areas alike. Different colours and shapes of board can be mixed and matched to create your own geometric design. Fewer joins also mean fewer places for dirt to accumulate or boards to slip apart.

Aesthetic Choice

Using reclaimed wood is ecologically respectable and there’s a trend toward texturing the surfaces in avant-garde ways, but it is among laminates that choice is truly taking off. Colours at the extreme ends of the spectrum – both darker and lighter – are popular, but there are also new mineral and metallic finishes and 3D textures. Anything that can be photographed can be embedded into the surface of a laminate, so the sky is the limit.

The wider the range, the harder the choice, so consider taking advice from an experienced like http://www.ukflooringdirect.co.uk/laminate-flooring.

Geometric Patterns

Parquet flooring was always popular but went out of style because of its cost and the challenge of keeping it level. Laminate sections click together and have no such problems. Herringbone, diagonal or chevron patterns can be simulated in their surface, created by fitting boards in different directions, or both. These fashion statements will endure for a long time.

Different Types of Roller Banners

by

Roller banners, also known as roll up, pull up and retractable banners are the most popular type of banners used in trade shows, exhibits and various events. These are a great way to attract the attention of your target audience and let them know in an instant what your brand is all about. A standard roll up banner is attached on a base, which is then pulled up and secured on a stand for display. Once done with the event, they can be pulled out from the stand, secured and carried to the next event. These roller banners come in various materials too, which can be used both indoors and outdoors. Aside from the standard roller banner, there are also other types to choose from.

Wide Roller Banners

Wide roller banners are similar to regular banners but they are double the size. These banners are perfect if you have bigger space for your banner displays. Since they are bigger, they also attract more attention, which is what you want for your banners. However, make sure that you have enough space in your exhibition booth to place the banner without problems.

Double Sided Roller Banners

Instead of only one printed banner on one side, there are two printed banners that are placed back to back. If traffic is coming from different directions, double sided pull up banners are fantastic options because your content is visible for everyone. Place this banner in a strategic location in your area to maximise its exposure. These banners can be standard in size or they can also be wide, depending on your personal needs and preference.

Quick Change Roller Banners

If you like to display different images or content, these banners are your top option. They were designed to change the banner display after a set time. This is typically after a few moments, allowing people to have the right amount of time to see the content of one banner design, before moving to the next one. Afterwards, it will return to the previous display and so on.

Eco-Friendly Roller Banners

Roller banner are made from different materials and there are those that are eco-friendly. If you want to go green, these banners are great choices. Not only will they help you make your brand known, but using them is also one way of helping save the environment.

Some of the most popular materials used for these roll up banners are vinyl, fabric, and bond paper. Vinyl is lightweight and convenient to carry around, although print may easily fade, unless you choose a material that’s laminated twice for extra protection. Fabric, on the other hand, gives livelier print colours, but is prone to creases and wrinkles. Bond paper banners come in matte and glossy finishes depending on your preference, but they are more suitable for indoor use.

Image source:

https://www.rollerbannersuk.com/double-sided-premium-roller-banner/